OMV's FFM HighWay Radio Channel objectives are to enable every guest to be informed quickly and precisely with each one of the services offered by the OMV oil station : different fuels, restaurants (menus and cuisines), bars, shops, other facilities as well as to provide them with nice music that could add to the guest's good impressions.
The advantage of audio presentations of information is that it reaches directly to the customers . It doesn't take time or attention for reading brochures and other advertisements.